Most sign-up tools start every event from zero: you share a link, people sign up, and the next time you need volunteers you go looking for them all over again. Following changes that. People who follow your organization can receive an announcement when you open a new event. They can also choose organization news and updates. The list belongs to the organization, so it survives when volunteers and board members change.

Following is available on organization workspaces. It is on by default for new organizations.

• Your public org page. A short prompt near the top scrolls down to the follow form at the bottom of the page.
• Your event pages. A "More from this group" block sits below the signup form, after the event has had its say.
• The signup form itself. An unchecked box under the contact fields, so someone signing up can opt in at the same time. It is never pre-checked.

Nobody becomes a follower just by typing an address. We email a confirmation link, and the person only joins your list when they tap it. Until then they show as not confirmed on your Followers page and get nothing else from you.

This protects both sides: your list stays made of people who actually asked for it, which keeps your announcements landing in inboxes instead of spam folders, and nobody can sign someone else up using their address.

Subject

Confirm your email to follow Lincoln Elementary PTA

Confirm that you want event updates from Lincoln Elementary PTA

Confirm your email Someone asked to receive new-event announcements from Lincoln Elementary PTA. If that was you, confirm below. Confirm and follow This link expires in 7 days. You can unsubscribe from their updates at any time. Didn't ask for this? Ignore this email and nothing happens. You received this because someone asked to follow Lincoln Elementary PTA on Signup Bubble. Nothing is sent until you confirm. Signup Bubble Redstone Foundry, Littleton, CO, 720-772-1227

One shortcut: if someone opts in while signing up for an event that requires confirmation, the confirmation click covers both. They only get one email.

In your Org workspace, open People → Followers and choose Send update. Share a thank-you, organization news, or a general update without creating an event. Write a subject and message, optionally choose an Org saved message, then review the audience before sending.

Updates go to all confirmed followers who chose news and updates. Searching the Followers page does not change this audience. Your team can see the send in Messagesand save its wording there for later. Updates use the same organization email allowance as announcements.

Preferences are checked again before delivery, so queued updates stop if someone unsubscribes or switches to events only. Event announcements continue to reach confirmed event-only followers.

Publishing and notifying are separate steps. Nothing is sent automatically when you publish, so an event can go live quietly and be announced when you are ready.

1. Open the event and find Notify followers.
2. Edit the subject line and add an optional intro.
3. Send a test to yourself to see exactly what your followers will get.
4. Choose Review announcement to check the eligible recipients and any excluded addresses.
5. Confirm the send. Each eligible follower gets the event details and a signup button.

The page tells you how many people will receive it before you send, and shows the date if this event has already been announced, so a second send is always a deliberate choice. Your organization's Messages tab shows who sent the announcement and its sending status. Learn about message history.

Your organization's People → Followers page lists everyone with their status, where they followed from, and the date. Search by name or email across the whole follower list. Matching results use the same page controls as Contacts and Lists. More → Export all followers exports the full follower list with current status and email preferences, regardless of search, and admins can unsubscribe a follower. Their record stays visible so their preference is preserved.

• Following means confirmed and reachable.
• Not confirmed means the link is still sitting in their inbox. Confirmation links expire after 7 days.
• Unsubscribed means they opted out of your updates. They can follow again later, which starts the confirmation over.
• Undeliverable means the address bounced. We stop mailing it so your other email keeps arriving reliably.

Followers are separate from contacts. Contacts are your address book, including people added manually, imported, or saved from event signups. Followers are people who separately asked to hear from your organization. People can be both. View contact opens a matching contact in this organization. Add to contactssaves a confirmed follower for tags, lists, and contact management without changing their email preference. Organization contact updates respect that preference too. Messages about events they signed up for are separate. Unsubscribing never deletes their contact record.

You can hide the follow option on a single event with Show the follow option from this event in the event's settings. Useful for a private or one-time event that should not be recruiting an audience. Private events never show it, whatever the setting says.

To turn following off everywhere, uncheck Let people follow this organization in your organization settings. The follow option disappears from your public page and your events, and the followers you already have are kept in case you turn it back on.